The concept of Pop Porn as a elevator pitch disguised as a restaurant order:
The thesis we wrote on The Future Sex Love Art Projekt addresses the following issues:
- What is the Projekt
- This is what people have said about the Projekt.
- These are the people that make up the Projekt.
- This is what the Projekt is not.
- This is what we hope to achieve through the Projekt.
- What is it we're doing?
- Is it art with a vision for a wall?
- Is there an intended by-product benefit of also appealing to a cross-medium market?
- Is it commercial?
The Future Sex Love Art Projekt.
A 250 film/5 year art project dedicated to taking back control of women’s sexuality from the few boneheads in LA who control the global porn industry.
We are also focussed on starting an artistic, healthy, real, truthful & intelligent conversation about sex and the psychology of desire & attraction.
"As we move forward as a society, the media-based values and principles surrounding sexuality need to be readdressed and perhaps fully erased to make room for a new foundation for sex understanding, one without definition and limitation" -Naomi Wolfe. The Porn Myth
Film making style
An unexpected meeting between sexuality, art, documentary film making, music video, reality TV, self-medication, therapy and the study of the human condition
Who are we?
Producer, editor, talent, writer, artist, executive producer
12 years in film industry as producer, production manager & production designer
Director, cinematographer, editor, writer, executive producer
Former President of global brand strategy for one of the largest companies in the world
Former CEO of one of the most successful commercial film companies in Australia
Then built another film company from ground up to be the 2nd most successful
Married to Missy Jubilee for 9 years
Original composer of music for the project
30 years in the music industry
Musician, music producer, engineer
Has been intimately involved in the success of bands such as:
Massive Attack, Portishead, Imogen Heap, The Stranglers, The Psychedelic Furs, The Cult
Is this Porn?
Porn. It’s the elephant in the room.
In today’s state of overt sexuality, it is nearly impossible to avoid the barrage of erotic propaganda portrayed in all forms of media.
Whether it’s the soft-core exposure of celebrities in film and television, or the hard-core pornography which dominates the myriad of internet tube sites today, it is easy to say that we’ve all been subjected, whether willingly or unwillingly, to pornography in some form or another.
Unfortunately, the advent of the internet has more narrowly defined what porn is:
The market used to be defined as
Softcore (Playboy, Emmanuelle)
Hardcore (Hustler etc)
Now it is defined as
Porn & anything with nudity (NSFW. Not Safe For Work)
Mainstream (SFW. Safe For Work)
But because our work has nudity, we are classed as NSFW, and therefore by extrapolation…. porn
"This isn’t porn. This is the most honest look at what it’s like to be a woman with a sexual nature I can think of. Forgive me for risking sounding corny, but Missy Jubilee may just be a prophet. ” - Feminist blogger & writer Emily P
The Communication Challenge
The narrowing of the market definitions can most clearly be seen in the terms and conditions of many mainstream communication players.
For one example, SBWire states
"All releases must be intended to public of 13+ age. SBWire will not distribute press releases that contains adult content not suitable for the general public"
Therefore, a naked female body is classified as the same as the hardest of hardcore pornography. This is not right, or intelligent - and is an attack on artists, writers or film makers dealing with work about sexuality.
Sallie Tisdale noted radical feminist who opposes pornography echoes our position on this:
"I take this personally, the effort to repress materials I enjoy or produce – to tell me how wrong it is for me to enjoy it, or that I am producing porn. Anti-sex terms & conditions are directed at me: as a user, as a writer, as an artist".
We are not porn.
And we refuse to allow our work to be classified as porn (see film COME)
But we are not mainstream
This is cutting edge art and experimental film making with a sexual theme. And intelligent people understand that.
Fortunately, there are still a lot of intelligent people in the world.
The communication challenge is to find them. Because when our art finds them, they become ardent fans
Before we can make the case for what our art is, it is important to understand what porn is.
"You are far more perfect than all the Saints in Catholicism, all the good fairies, and all the perpetrators of the perfect crime. If only the politicians and moguls were as imperfect as you, we'd live in a Utopia". - Michael. Canada
Making the case for what we are not
The Etymology of Pornography
The word is similar to the modern Greek πορνογραφία (pornographia), which derives from the Greek words πόρνη (pornē "prostitute" and ορνεία porneia "prostitution", and γράφειν (graphein "to write or to record", derived meaning "illustration", thus meaning "a written description or illustration of prostitutes or prostitution".
Pornography (Oxford Dictionary)
Printed or visual material containing the explicit description or display of sexual organs or activity, intended to stimulate sexual excitement.
The term applies to the depiction of the act rather than the act itself, and so does not include live exhibitions like sex shows and striptease.
Various groups within society have considered depictions of a sexual nature immoral, labelling them pornographic, and attempting to have them suppressed under obscenity and other laws by the US Supreme Court.
Non porn classifications
Pornography is often distinguished from erotica, which consists of the portrayal of sexuality with high-art aspirations, focusing also on feelings and emotions, while pornography involves the depiction of acts in a sensational manner, with the entire focus on the physical act, so as to arouse quick intense reactions.
Softcore pornography generally contains nudity or partial nudity in sexually suggestive situations, but without explicit sexual activity, sexual penetration or "extreme" fetishism, while hardcore pornography may contain graphic sexual activity and visible penetration, including unsimulated sex scenes.
Intelligent, creative, truthful, funny erotica that you don't cringe at when watching. Known on the street as - erotic art with bass arse beats to pussificate your deviant mind. Or porn that loves you back. Depending if you're standing on the young street or the old street.
Pornography & Supreme Court of the United States of America)
Before Roth v. United States in 1957, common law rules stemming from the 1868 English case Regina v. Hicklin have articulated that anything which "deprave[s] and corrupt[s] those whose minds are open to such immoral influences" was said to be obscene, and therefore banned.
Jacobellis v. Ohio (1964) narrowed the scope of the Roth decision. Justice Potter Stewart, in his concurrence to the majority opinion, created the standard whereby all speech is protected except for "hard-core pornography".
As for what, exactly, constitutes hard-core pornography, Stewart said "I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description, and perhaps I could never succeed in intelligibly doing so. But I know it when I see it, and the motion picture involved in this case is not that."
The film in question was Louis Malle's The Lovers.
This was modified in Memoirs v. Massachusetts (1966), in which obscenity was defined as anything patently offensive, appealing to prurient interest, and of no redeeming social value.
This changed in 1973 with Miller v. California. The Miller case established what came to be known as the Miller Standard, which clearly articulated that three criteria must be met for a work to be legitimately subject to state regulations. The criteria were:
The average person, applying local community standards, looking at the work in its entirety, appeals to the prurient interest.
The work must describe or depict, in an obviously offensive way, sexual conduct, or excretory functions.
The work as a whole must lack "serious literary, artistic, political, or scientific values".
You don’t have to make money from porn to make money from porn
In 1972, media innovator Moses Znaimer launched a new TV channel in Toronto, Canada – then the most saturated market in North America.
A full dial drove his CityTV onto a new broadcast technology called UHF. He needed a way to entice viewers up to the then-stratospheric channel 79.
He turned to porn.
For 166 hours a week, his station’s Nielsen ratings were too low to measure. But for two hours each Friday night he captured more than two thirds of the city’s viewing audience – when he aired softcore movies he called “Baby Blues.”
Despite the ratings, stigma-wary sponsors had no interest in advertising during Baby Blue movies. But, viewers who came for the porn, stayed for other CityTV programming. Ratings during the rest of the week began to climb. Although Znaimer earned little directly from pornography, he still built a media empire worth tens of millions of dollars on the back of the Baby Blues.
Today many companies, from web development firms to smartphone service providers quietly maintain two operations – one in the porn world and another in mainstream. The porn side allows them to find early adopters, hone their products and make technological improvements. They then sell sanitized versions to their mainstream clients where larger, more reputable profits lie.
Porn & Money. A love story
In February 2010, the number of people using a work computer to visit sexually oriented website was as high as 28%, according to research conducted by The Nielsen Company.
General pornography stats
Every second 28,258 users are watching pornography on the internet
Every second $3,075.64 is being spent on pornography on the internet
$96 billion is spent on internet pornography every year
Every second 372 people are typing the word "adult" into search engines
40 million American people regularly visit porn sites
35% of all internet downloads are related to pornography
25% of all search engine queries are related to pornography, or about 68 million search queries a day
One third of porn viewers are women
Every 39 minutes a new pornography video is being created in the United States
Youth pornography stats
Pornography viewing by teens disorients them during the developmental phase when they have to learn how to handle their sexuality and when they are most vulnerable to uncertainty about their sexual beliefs and moral values
A significant relationship also exists among teens between frequent pornography use and feelings of loneliness, including major depression
Adolescents exposed to high levels of pornography have lower levels of sexual self-esteem
Even today, a now-struggling pornography industry remains miles ahead of the many mainstream media who still can’t coax credit card numbers from their users.
We estimate a potential crossover market of $16 billion for an intelligent alternative to porn.
The high profit margins of porn should be a red flag for anyone trying to understand the morality behind pornography, as any corporate influenced industry usually leaves ethics and human wellness at the door when chasing those high profits.
Your Brain on Porn
The false standards and ideals established through porn affect men and women more so than you might think.
A groundbreaking cybersex survey by Cooper and Associates of 9,265 Internet users found that 8.5 percent were addicted to porn.
These cybersex users spent at least eleven hours per week in online sexual pursuit.
They were considered addicts because they generally denied their online sexual activities, and continued going online despite poor academic or job performance, relationships difficulties, job loss, sexual harassment suits, arrests, failed relationships, or other adverse consequences.
The Perfect Drug for the New Millennium. Legal. Addictive. And now free.
In his book “The Drug on the New Millennium, the Brain Science Behind Internet Pornography use” Mark B. Kastleman provides a very detailed description of the process that take place inside a pornography viewers brain.
He describes the process as a going down the funnel, until the climax as reached. Once the climax is reached a couple slowly begins to emerge back to the reality and out of the other end of the funnel.
It is important to understand this process if we are going to change porn
The Narrowing Process on Internet Porn
When an individual enters the funnel through the viewing of pornography, the physical and chemical processes are virtually identical to those in marital sexual intimacy, but with some radical differences …
A Narrowing Process:
- Before beginning to view pornography, the individual enjoys a wide perspective of the world.
- The porn viewer begins blocking out distractions – but he is blocking out much more.
- He is alone. The object of his narrowing is … pornographic images.
- So along with work, paying bills, etc he also begins blocking out all thoughts of his marriage, family, morals, commitments and consequences…
The Release of Natural Chemicals:
- The porn viewer’s brain begins releasing endogenous chemicals.
- The viewer feels highly aroused… all of the stress, pressures, anxieties and pains in life begin fading away as his system is flooded with endogenous drug
- The viewer is able to self medicate
The Experience is More Than Just Sexual:
There is a lot more going on in the Pornography Funnel than sexual arousal. In fact, remove the sexual arousal from the process and any similarities to sexual intimacy in a healthy marriage cease
While sliding down the Pornography Funnel, a tidal wave of conflicting and confusing images and messages wash over viewer
Visual images are stored as emotional memories in the brain before the logic center realizes what has happened.
The adrenaline gland sends out cortisol, the “stress hormone,” which in turn activates myriad body-system process to counteract stress.
In essence, the entire pornography process is intensified and supercharged, far beyond what sexual arousal alone would accomplish.
The human system is not design to deal with this overwhelming level of conflicting stimulations. This is why many neuropsychologists refer to pornography as “visual crack cocaine”
An Empty and Hollow Climax:
When one uses pornography to reach climax, the brain de-sensitizes to the images, habituates to them, and eventually becomes bored.
An increase in the variety of images and/or time spent on the Internet is required to maintain stimulation levels
When Reality Returns – the Hopeless Dialogue:
When the porn viewer emerges from the narrowest part of the funnel back to a wide perspective, the heartless “drug-high” of pornography and climax quickly dissipate.
Suddenly his rational thinking returns and the hopeless dialogue begins: “What have I done? What was I thinking?”
Your Brain on Pornography. The Effects
Research concerning the effects of pornography includes potential contribution to rape, domestic violence, sexual dysfunction, difficulties with sexual relationships, and child sexual abuse.
One of the largest issues with pornography is the false standards and expectations that it creates.
The men usually have shredded bodies and large penises, the women are usually tiny with massive breast implants.
When children see these types of images at a young age, insecurities arise due to erroneous definitions of what ‘men’ and ‘women’ are stated to be.
There is no love associated with sex in porn, but instead sex is portrayed as an aggressive, animalistic type of practice that wants only to see the gratified ending.
There is a massive mis-education done through pornography which creates unrealistic ideas of what ‘good’ sex is. In some cases this can create a big problem in the bedroom, with some people even having to revert to sexual fantasies while having sex in order to reach orgasm.
Watching porn on a regular basis can diminish the need for sexual pleasure within a relationship.
After repeated exposure to the stimuli, your pleasure plateaus.
At this point, people often reach for more-more food, more sex, more porn, etc. in order to recover the initial pleasure they once took in the experience.
But this only begins a vicious cycle in which you must seek ever greater and more intense stimulation to return to your initial pleasure level.
Eventually you overwhelm and numb your pleasure receptors.
Feminist objections to Pornography
“Pornography works in the most basic of ways on the brain: It is Pavlovian. An orgasm is one of the biggest reinforcers imaginable. If you associate orgasm with your wife, a kiss, a scent, a body, that is what, over time, will turn you on; if you open your focus to an endless stream of ever-more-transgressive images of cybersex slaves, that is what it will take to turn you on"
- Naomi Wolfe “The Porn Myth”,
Feminists argue that pornography is demeaning to women and/or that it contributes to violence against women, both in its production and in its consumption.
They charge that pornography glorifies the domination, humiliation and coercion of women, and reinforces sexual and cultural attitudes that are complicit in rape and sexual harassment.
"Pornography is run by men. Made by men. Financed by men. For men"
-Cindy Gallop. Make Love. Not Porn
They make the case that pornography presents a severely distorted image of sexual relations, and reinforces sex myths; that it always shows women as readily available and desiring to engage in sex at any time, with any man, on men's terms, always responding positively to any advances men make.
They argue that because pornography often shows women enjoying and desiring to be violently attacked by men, saying "no" when they actually want sex, fighting back but then ending up enjoying the act – this can affect the public understanding of legal issues such as consent to sexual relations.
Research shows that the healthy discussion of sexuality in society is associated with decreased rape and sexual violence rates. Many eminent psychologists have contacted us about using our films as a means of altering human sexual behaviour and shame.
"As a board-certified clinical sexologist, I can tell you that it is common knowledge in my field that erotic films and videos are often recommended as a mode of treatment for couples or individuals with clinical sexual problems. Such materials are viewed by professionals as helpful, not harmful, assets in the treatment process".
-Pattin Britton Ph.D, Sexual Psychotherapist
Sexual repression can be responsible for causing many psychological problems.
However, it seems that in an effort to move away from these potentially harmful effects, society has moved too far in the opposite direction.
Any extreme is dangerous.
Hopefully society will recognize the new danger of over-correction of sexual repression & ghettoisation of sex, and be able to find a healthy balance between the restrictions and acceptance of human sexuality.
We intend to provide that healthy alternative.
Psychographic Changes in the Porn Market
The World's Biggest Porn Website
The single most popular adult site in the world is LiveJasmin.com, a webcam site which gets around 32 million visitors a month, or almost 2.5% of all Internet users
Where do the webcam women come from?
Almost all of the webcam girls are from Eastern Europe or South East Asia.
At $8-$15/hour with no benefits, it doesn’t pay enough for American women… except teenage girls and college students.
Most of these women do it without the knowledge of their friends and family and only do it for Americans so that acquaintances in their homeland won’t hear about it.
The New Psychology of Porn
A webcam site is more popular than the traditional major porn sites like PornHub.
The success of LiveJasmin shows that what men prefer the most, is watching women strip on a webcam and being able to talk to them while they do.
Once this became available (through high-quality broadband streaming of webcam video) it just shot to the top.
The New Psychology of Missy Jubilee
What we have done is incorporate the LiveJasmin.com concept of webcam strip 'tease' and 'talking' into our films in a very unique, intelligent & creative way, using the lessons learned from Andy Warhol and Pop Art.
The Future of Porn
For forty thousand years, pornography, erotica and sexual representation have shaped the tools human beings use to express themselves.
If anything, pornography's influence has increased over time.
Millennium by millennium, it has grown in power, exerting its greatest influence on the technologies of this century and the last.
The formula is hard to improve upon: pornography, a possibly addictive product, supplied to a near insatiable market, jumps in value each time it is recreated or repackaged for a new medium.
It is a low cost, high return means of drawing in early adopters, who will do or pay anything to receive their adult content in a new, better, faster, clearer, easier way.
Predicting the Future of Porn by Learning from the Past
In seeking to understand what the future of porn will be, or could be, it is important to look briefly at two case studies and important lessons from relevant pioneers:
Emmanuelle. A Softcore Case Study
The Explosion of Erotica. 50 Shades of Grey & the Birth of Mummy Porn
Emmanuelle. A Softcore Case Study
Emmanuelle is the lead character in a series of French soft porn erotic movies based on a character created by Emmanuelle Arsan in the novel Emmanuelle (1959).
The name Emmanuelle (and its various spelling combinations) has gone on to become a by-word for erotic film.
The first Emmanuelle film was the 1974 French theatrical feature Emmanuelle starring Dutch actress Sylvia Kristel (1952-2012) in the title role.
She came to be the actress best identified with the role.
This film pushed the boundaries of what was then acceptable on screen
Unlike many films that tried to avoid an X-rating, the first Emmanuelle film embraced it, and became a success with a viewing audience estimated at 300 million.
It remains one of France's most successful films, and played in the Arc de Triomphe theatre for over eleven years.
Kristel sold her interest in the films for $150,000. She was paid $6,000 for her role but negotiated a $100,000 contract for the sequel, Emmanuelle 2.
There have been 7 films in the Emmanuelle series
French distribution company Studio Canal acquired home video rights for a number of Emmanuelle movies and has released remastered DVDs of the films.
Taking video and DVD into account, revenue from the Emmanuelle franchise is $650 million.
The Erotica Explosion. 50 Shades of Grey & the Birth of Mummy Porn
Fifty Shades of Grey is a 2011 erotic romance novel by British author E. L. James.
It is the first instalment in the Fifty Shades trilogy that traces the deepening relationship between a college graduate, Anastasia Steele, and a young business magnate, Christian Grey.
It is notable for its erotic scenes featuring elements of sexual practices involving bondage/discipline, dominance/submission, and sadism/masochism (BDSM) that had not previously been discussed in mainstream publishing
Originally self-published as an eBook and a print-on-demand, publishing rights were acquired by Vintage Books in March 2012.
Fifty Shades of Grey has topped best-seller lists around the world, including the United Kingdom and the United States.
The series has sold over 100 million copies worldwide and been translated into 52 languages, and set the record as the fastest-selling paperback of all time.
A film adaptation of the book is to be produced by Universal Pictures. Universal is also the film's distributor.
Critical reception of the book has been mixed, with the quality of its prose being generally seen as poor.
Sir Salman Rushie said about the book: "I've never read anything so badly written that got published. It made 'Twilight' look like 'War and Peace.'"
50 Shades of Grey, which, grew out of a teeny e-publishing community in Australia, managed the neat trick of vaulting to the top of The New York Times e-book and print bestseller lists, garnering a seven-figure deal from Vintage, and leaving readers clamouring for the as-yet-unpublished rest of the trilogy, all without ever being in print in the United States at all.
The Future of Porn. Lessons from Case Studies
One or two 'things' can change a market
One artist can change the art market.
One book can change the publishing market.
50 Shades of Grey
Two artists/writers/film makers can change porn
"In Slavoj Zizek's film "A perverts guide to cinema" he talks about pornography as "staying or stopping". Meaning, it's porn when the housewife opens the door for the plumber and we know that the story will end very soon and the rest will be a story about flesh, meat, sweat and gymnastics. I think what you are doing could never be porn, by definition. You never stop and you continue to tell your story"
- Johan Braun
The Future of Porn. Lessons from those in the top position
The top man in porn is Ilan Bunimovitz, an Israeli born, San Fransisco raised pornography mogul who in 2009 was appointed CEO of Private Media Group.
Bunovitz remains confident that that despite all the changes (in the porn industry and world at large), the lessons he learned early on will continue to apply.
"Today we're going into a world where content consumption will be very fragmented. It's going to be fragmented among consumer groups. Some will prefer Internet, others will prefer IPTV, others regular TV, and others will still buy DVDs, " he said. "it's also fragmented within the same customer. One customer might buy a movie through IPTV. And the next week they're on the road in their hotel room and they buy the same movie or another movie on the computer. And they also find this movie they love and so they carry a copy on their mobile device".
Bunimovitz's view on the future of porn?
Small companies can specialize, offering niche products via niche technologies, delivering the right product via the right medium will prove popular.
For a major company like Private Media, though, there is no longer a single 'big thing' in communications technology. Instead, there are lots and lots of small things, all of which matter.
Enter VR (virtual reality), where sex is big.
Although limited at the moment VR's development is being pushed by people's desire to consummate digital relationships - with real passion.
VR is thought to be at the same stage now, as the World Wide Web 10-15 years ago.
The Future of Porn. Lessons from the Head Bonehead of Porn
Did you notice that in all the prognostications on the future of porn, Mr Bunimovitz did not mention addressing the 5 things that most define porn negatively:
low production values
laughably fake & clichéd plots
and the unhealthy & shameful ethos of the industry
Everyone is talking about delivery mechanisms.
You can put lipstick on a pig.
And you can see the pig in 3D.
And you can deliver the pig by bionic hologram robo-pidgeons.
But it's still a pig
Another view on the Future of Porn
'Porn and Pong: How Grand Theft Auto, Tomb Raider and other Sexy Games Changed Our Culture' author Damon Brown (who also writes for Playboy) lays out his thoughts on the future of porn and where the next big ideas might come from.
Because of our limited capacity, we don't know what's supposed to be next
What I will say is that I don't think it's going to be from the bigger companies. I don't see that happening.
It's going to be someone or a small group of people who are not going to be of the mindset of today.
The porn industry is getting into it's forties now. I do have confidence that some interesting things will come out of the porn industry, I just don't think it's going to come from the big guys. (Editors note: Missy Jubilee is neither big, or a guy)
This new wave porn is already here
In the 1990’s, erotic model Danni Ashe discovered that nude pictures of her were being freely traded on the Internet. She responded by creating a website offering nearly identical images for a subscription fee.
In its first week, Danni’s Hard Drive garnered a million hits. For the next two years, it was the busiest site on the web. By 2001, Ashe employed forty-five people and turned $8-million in annual profit. Danni Ashe became one of the first dotcom millionaires and proved that you could sell a product that was already widely available for free.
Porn actresses are using the new technology to run their own websites, in control, and making far more money than they would have in traditional porn careers, where they would have had to shoot scenes for other producers.
They would have been paid a few hundred dollars for a day of having sex on camera in the old industry, and would never see another dime of profit.
Enter stage left. Missy Jubilee.
An unexpected meeting between sexuality, art, documentary film making, music video, reality TV, self-medication, therapy and the study of the human condition.
UK psychotherpist Mark Vahrmeyer wrote to us in May 2014:
"When I reflect on the folks I have worked with and continue to work with, the people who most touch me tend to be the 'most fucked up ones' in the room (consulting room or otherwise).
They are the ones turning their lives into (often painful) art works to try and come to terms with, work through, or simply bear their trauma. Goddam, the world would be such a boring place without them. Without you"
Branding Sex Like Art. How much is a bottle of Coke worth?
At Christie's recent post-war and contemporary-art sale, a black-and-white painting of a Coca-Cola bottle sold for $57.2 million.
What made a black-and-white painting of a Coca-Cola bottle worth that kind of money?
It was the brand. Andy Warhol. Not the painting.
Now suppose you were a company in the business of creating art and your major competitor was Andy Warhol.
You might do what most companies do when they have to compete with a market leader - create a better product at a cheaper price.
You might decide to create a full-colour painting of a Coca-Cola bottle and sell it for less than $57.2 million.
A foolish idea, of course, but isn't that what many companies do? Compete with a market leader with a better product at a cheaper price.
Today, consumers think brands instead of products. Heinz instead of ketchup. Hellmann's instead of mayonnaise. Tropicana instead of orange juice. Campbell's instead of canned soup.
That's exactly what is happening in the art market. Buyers buy brands, not art.
The name on the lower right-hand corner of the picture is what's important.
Not the picture itself.
That is how we are going to change porn. By establishing an innovative, intelligent, truthful and humorous alternative brand. And we are developing the template so that this can replicated with many other Pop Porn branded film makers and artists.
The Value of a Sexual Brand
The art market teaches us how valuable a brand can be.
And in the world of marketing, the value of brands continues to increase because as more and more products and services hit the internet, consumers have less and less time to evaluate the merits of individual products.
So they just go with the market leader, under the assumption the leading brand is the better product.
And since there isn't a strong brand in sex that stands for anything good or positive, we are creating it.
"Build it and they will come" - Kevin Costner. Field of Dreams
Becoming a Market Leader in a Self Created Market
Andy Warhol. Pop Art. And why it is relevant to create a new market niche
In the 1960's, commercial artist Andy Warhol single-handedly created a new market inside the existing art market.
Pop Art came to be a multi-billion dollar market.
And Andy Warhol became the first personal brand.
The lessons learned from Pop Art. And how we listened
Andy: His focus was on taking the mundane and ordinary, like a soup can, and making it the star.
Missy: Our focus is taking on the sexual concerns of all people, and articulating them through film.
Andy: It wasn’t until Andy Warhol’s interest in mass consumerism did the art world see that Pop Art is for everyone.
Missy: our films are for everyone. No harder, faster, wider for us. The story, and the words are the stars, along with the beautiful and unique filming style.
Andy: He also made art something that everyday people could see and touch, in their own kitchens.
Missy: and we focus on themes that everyone can relate to.
Andy: He brought a kind of playfulness into the art world that hadn’t been there before.
Missy: brings a kind of playfulness to sexuality through the use of insight, truth, humour and self ridicule.
Andy: people understood what it was, even if they didn’t understand why he created it.
Missy: Andy created Pop Art because he was bored with mainstream art. We created Pop Porn because of the poor productions values and ethos of porn.
Andy: Warhol changed our sense of art, and maybe even, how we each see the world.
Missy: intends to change our sense of sex and how we see sexuality
Andy: He took something so ordinary and made it into something so extraordinary.
Missy: we take everyday hidden thoughts and turn them into beautiful innovative pieces of art film
Andy: Warhol worked across a wide range of media - painting, photography, drawing and sculpture.
Missy: We work across a wide range of media - film making, poetry, pop culture, literature & comedy
Andy: He was a highly prolific filmmaker. He made more than 60 films from 1963 to 1968 and shot over 500 short black-and-white portraits of visitors to the club Factory.
Missy: We have produced 48 films within 12 months
Andy: The 35-minute film “Blow Job” is one continuous shot of the face of DeVeren Bookwalter who was supposedly receiving oral sex from the filmmaker, Willard Maas, although the camera never tilts down to see this.
Missy: Our film COME is one of our most popular, and features one continuous shot of female masturbation, but with nothing seen
Andy: Warhol changed the art market
Missy: We intend to change the sex market.
Andy: Other artists such as Jasper Johns, Robert Rauschenberg, Roy Lichtenstein, Ed Ruscha and Claes Oldenberg would also join this new movement.
Missy: We are working with other film makers to bring them to our movement
Andy: Warhol created The Factory as an incubator of Pop Art for other artists
Missy: We created Appaloosa Duck to be the incubator for other film makers
The Evolution of The Future Sex Love Art Projekt
2005. Missy & Max start writing for the projekt
2011. We leave our careers to work fulltime on the projekt
Apr 2012. We sell our house to finance the first 100 films
June 2013. We create purpose built production facilities to produce these films
Sept 2012. We begin pre-production & shooting
Jan 2013. We test market our films on AFF.com
March 2013. We launch www.missyjubilee.com & www.appaloosaduck.com
March 2013. We release our first 10 films on Vimeo.com
March 2014. We complete 48 films in first year
Jan 2014: Legendary music producer & engineer Paul Whitrow comes on board to create original music for the project.
April 2014. We launch a low key crowd-funding campaign through Patreon.com
April 2014. Views of our films pass 2 million without any PR or promotion