Are You Astonishingly Boring?

I know what I like: why most of us stay true rather than think outside the square.

You may think you are an exciting individual, but chances are your consumer habits are making you ''astonishingly boring''.

A new study has found the daily habits of 46 per cent of consumers drive their shopping choices, steadfast in their brand loyalty.

Recognising this, marketers are targeting consumers at times when they are vulnerable and open to change, such as when they move house, get married, have a baby or form a new relationship

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